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East Mids Hire

On the road to Leicester– I made the journey to East Mid’s Hire – a rental company that has been using Prohire since 2005.

Welcomed by Andy and Manuf and a warm mug of tea - I had the chance to see the impressive East Mid’s fleet. The rental manager Andy explained that the Leicester branch had about 93 vehicles, with a combined fleet size of around 400 vehicles across their various sites. Their vehicle turnover is a high priority – so much so that some new vans have yet to be logoed!   


Sat in the spacious front office, Andy took the time to discuss Prohire and its role at East Mid’s Hire. “Prohire is our key tool” he said. He talked about his lengthy rental background and how he was the training manager for Prohire at his previous company – a good person to discuss our software then!

Prohire listens to their customers and that’s really important” Andy continued. I think the fact that Prohire meets up with clients to listen to their thoughts and opinions impressed him.  When it came to the software itself, the compliments carried on flowing. “The software is highly reliable” he told me. The advanced security functions really appealed to Andy. The ability to limit access to certain parts of the system really helps East Mid’s Hire with their audit trails.


East Mid’s have also taken on board Proweb – Prohire’s online booking system that allows customers to place and pay for bookings on the East Mid’s website ( Within just the first couple of weeks, the benefits were clear as bookings kept coming through which they were naturally very pleased with.   

I asked the front desk operating staff their opinions on Prohire. Munaf praised the simplicity of the software, stressing that he’s never found it complicated to use. To hear this from the people who use the software each day was very rewarding to hear. Manuf told me that he has been a Prohire user for many years and has never had any gripes with the software.

I found my time at East Mid’s Hire very useful and I’d like to thank the team for a great visit!