When it comes to online bookings, a convenient, easy to use booking process is key. That’s why we’ve redesigned Proweb from the ground up, creating a professional, fully integrated booking system that delivers online bookings directly into Prohire.
But we haven’t stopped there. We’re actively working with rental companies across the country to maximise rental bookings and drive new business.
So, here are our top five tips to maximise rental bookings and fulfil your online potential.
1. Upgrade to the latest version of Proweb
The latest version of Proweb is packed with new features, designed to help you maximise your online potential. It's also mobile optimised, allowing you to take full advantage of bookings via smartphones and tablets.
2. Make it clear that your customers can book online
You’ve added the Proweb booking process to your website, and you’re receiving bookings, but is it clear that your customers can book online?
Ensure that your booking widget is in a prominent position on your website and add a Book Now or Book Here type label/banner to make sure it stands out. Here are some examples:
3. Promote your online booking facility
Don’t forget to tell your customers that they can book online. Why not create a sponsored Facebook post telling people about your new-look, easy to use booking process? How about a mailshot to your existing customers encouraging them to book online?
4. Add a Book Now button to your Facebook page
By adding a booking button to your Facebook page, you can ensure that your booking process is easily accessible, wherever and whenever your customers choose to engage with you.
Please note that you will need Facebook administrator access to add a call to action button to your page.
- Go to your Facebook page
- Click on +Add a Button under the cover photo
- Select Make a booking with you from the drop-down list and select Book Now
- Click Next
- Select Link to website from the next list
- Enter your URL – the booking page on your website
- Click Save
- Preview your settings and click Finish
- A Book Now button will now appear on your Facebook page under the cover photo
5. Reward customers that book online
One way to increase online bookings is to reward customers that book via your website, encouraging them to book online again in the future.
The latest version of Proweb allows you to enable promotional codes, allowing your customers to receive a discount when they book online. They simply enter a unique code when completing the booking process.
You can also set up multiple promotional codes allowing you to offer different discounts to different target audiences. For example, you may wish to provide a bigger discount to customers that have booked with you more than once.
Why not add your promotional code to a printed card and hand it out to customers when they collect a vehicle?
Why not post your promotional code on your Facebook page encouraging customers to book online by a particular date?
However you choose to promote your offer, processing rental bookings over the phone or via email can put a strain on valuable resources, so it pays to encourage your customers to book online.
It can also improve customer loyalty and may even encourage customers to book with you rather than your competitors.
Rental companies using the latest version of Proweb have received over 6,500 online bookings since the new system went live in September 2018.
The latest version of Proweb is live, available now and can be set up in less than an hour.
To find out more or book an online demonstration, call 01795 434000 or email firstname.lastname@example.org