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Drivers Increasingly Distracted by Technology

Drivers Increasingly Distracted by Technology

A new report suggests motorists are more concerned about the dangers of technology distractions than drink driving.

The Safety Culture Index report published by the Institute of Advanced Motorist’s (IAM) is a study of more than 2,000 UK motorists’ attitudes to driving safety and behaviour on our roads

77% of motorists feel that technology distractions are now a larger issue than just three years ago. This compares to just 23% of people feeling that drink driving is a bigger issue that three years ago.

Those surveyed also said that social media and text messaging are the two largest factors threatening their personal safety, with 93% and 92% respectively claiming these to be a ‘very or somewhat serious’ threat.

Most people think talking on a hand-held mobile phone is unacceptable (with just 15% said they found it acceptable), but more than half of respondents (64%) say talking on a hands-free mobile phone is acceptable.

“This report is a crucial barometer of what drivers are really thinking,” said Sarah Sillars, IAM chief executive officer.


“It is all about seeing what issues and factors the public see as important in their lives, and using that information to influence their behaviour.

“Understanding the issues drivers see as important when it comes to road safety is essential for establishing how best to communicate with them and so in turn to achieve behaviour change, on both a local and national level.

“It is up to all of us now, armed with this information, to do something about it.”