In an industry where customer convenience is crucial, rental companies face the ongoing challenge of providing a seamless booking experience while managing operational complexities.

This blog post will highlight how Prohire’s Proweb module emerges as a solution, transforming the rental booking process and addressing key industry challenges. To gain more realistic insights into the benefits of Proweb, we spoke with the Reservations Manager at Tottington Motor Company, Angela Jones, to find out her thoughts on how Proweb helps tackle industry issues.


Industry Issue: One of the prominent challenges in the rental industry is the manual and time-consuming nature of booking processes. Traditional methods often involve bulky paperwork, inefficient communication channels, and delays in availability updates, leading to customer frustration and lost business opportunities.

Real-Time Availability and Pricing Updates 

Issue: Rental companies struggle to provide customers with accurate and up-to-date availability and pricing information, leading to confusion and dissatisfaction.

Proweb Solution: Our dynamic web booking tool ensures customers can access live availability and pricing instantly. By automatically communicating with platform modules, Proweb adjusts availability and pricing in real-time based on factors like existing bookings and regional competitiveness. This eliminates the need for manual updates, providing customers with accurate information and enhancing their booking experience.

Angela adds: “Our customers find it easy to use, enabling them to book and pay at their convenience rather than being restricted to office hours. Since implementing Proweb, we have seen an increase in both repeat and new business.”

Efficient Booking Process

Issue: Traditional booking methods involve time-consuming processes, such as manual inquiries, paperwork, and payment processing, leading to delays and inefficiencies.

Proweb Solution: Proweb streamlines the booking process from start to finish, eliminating the need for inefficient phone calls and emails. Customers can easily navigate through availability calculations, apply promotional codes, confirm bookings, and make payments seamlessly.

“Proweb has significantly reduced the workload during the booking process and eliminated pricing errors. The rate card has allowed us to be more flexible in adjusting our offerings based on seasonal and high-traffic periods, like festivals and sporting events. Adds Angela.

This efficient process not only saves time for customers but also improves operational efficiency for rental companies.

Customisable Parameters for Pricing and Offers

Issue: Rental companies struggle to implement dynamic pricing strategies and promotional offers due to manual processes and limited flexibility.

Tottington Motor Company is a family-run business and has been providing quality used cars, and new and used motorhomes for over 50 years.

One of the most helpful aspects of motorhome hire is that the system asks all the essential questions necessary to ensure the security of the booking. Nothing is overlooked due to human error. The system also prompts customers to add extra items to their booking, which has increased the revenue per hire. These additional items can be easily updated, as can the pricing, and this takes seconds to do.” Says Angela.

Proweb Solution: With Proweb’s customisable parameters, rental companies can set predefined pricing and promotional offer rules. Whether it’s seasonal rates for specific vehicle types or loyalty discounts for repeat customers, Proweb applies these rules automatically, ensuring consistent pricing and promotional offers that boost revenue and customer loyalty.

Finally, Proweb is not just a booking tool—it’s a game-changer for the rental industry, addressing key challenges and delivering a seamless booking experience for customers and rental companies alike.

Angela comments: The information captured by Proweb also saves a significant amount of administrative time. The system ensures that crucial data is not missed, which enhances the security of the booking process. It’s important to note that our customers trust our booking and payment system. Proweb has given us an advantage over our competitors who do not have it.”

By providing real-time availability updates, streamlining booking processes, and offering customisable parameters for pricing and offers, Proweb empowers rental companies to stay competitive and drive business growth in a rapidly evolving market.

Author: Molly Curtis

4th Jun 2024