Role Overview

We are seeking a highly motivated, self-starting New Business Consultant to drive outbound sales of our asset-based software solutions and associated services across the UK. This role majors on self-sourced lead generation, proactive outbound calling and field visits to build a high-quality sales pipeline that converts into new customers and recurring revenue.

You will be responsible for engaging decision makers at all levels – from owners and directors of mid-sized businesses to senior leaders and functional heads in larger organisations – across a variety of sectors face to face.

New Business Generation

• Proactively identify, research, and self-source new business opportunities through outbound calls, email outreach, social selling, networking, industry events, and field visits.
• Build and manage a strong pipeline of prospects across your territory, ensuring consistent activity and disciplined follow-up.

Outbound Sales, Field Visits & Engagement

• Conduct high-volume, high-quality outbound calls and outreach to decision makers (C suite, directors, department heads, operational leads).
• Arrange and attend on-site and face-to-face meetings with prospects and customers nationwide.
• Quickly understand prospect needs, pain points, and current processes relating to asset management and associated workflows.
• Position our SaaS solutions and services clearly and persuasively, tailoring the value proposition appropriately to differing business sizes and sectors.

Sales Process Management

• Qualify prospects effectively (budget, authority, need, timeline) and move them through the sales cycle from first contact to close.
• Deliver online and in-person product demonstrations where required.
• Prepare and present proposals/quotations, handle objections, and negotiate terms within agreed frameworks.

Collaboration & Reporting

• Work closely with marketing, product and customer success teams to coordinate campaigns, share market feedback, and ensure a smooth handover of new accounts.
• Maintain accurate, up-to-date records of all activities, opportunities, visits, and forecasts in our CRM system.
• Provide regular reporting on pipeline status, activity levels, and performance to target, including planned and completed field visits.

New Accounts Opened: Consistently delivering against monthly and quarterly targets for new customer acquisitions within your territory.

Outbound Activity, Field Meetings & Conversations: Maintaining high levels of outbound prospecting activity and achieving a strong ratio of meaningful prospect conversations and face-to-face meetings to outreach made.

Revenue & Unit Growth: Achieving and exceeding monthly targets for revenue generated and units (licenses/subscriptions/services) sold, with month-on-month growth.

Pipeline Quality & Conversion: Building a robust, qualified pipeline with strong conversion rates from initial contact through to closed business.

Mindset & Behaviour

• A self-starter with strong personal drive, resilience, and a results-focused approach.
• Highly motivated by winning new business and meeting/exceeding targets.
• Comfortable working autonomously in the field, managing your own diary, travel, and territory, and taking full ownership of your pipeline and results.

Sales Skills & Experience

• Proven experience in B2B new business sales, ideally in a SaaS, technology, software or vehicle/asset environment.
• Demonstrable track record of success in self-sourcing leads and closing outbound-generated opportunities.
• Strong consultative selling skills – able to ask the right questions, listen effectively, and match solutions to business needs.
• Confident engaging and building rapport with decision makers at all levels, from small business owners to senior stakeholders in mid-market and larger organisations.
• Experience working in a field-based or territory sales role, with regular travel to visit customers and prospects.

IT and Systems Skills

• IT literate, with the ability to learn, understand, and ultimately demonstrate our software system confidently to prospects and customers (both online and in person).
• Good working knowledge of CRM applications such as HubSpot (or similar CRM platforms), including managing pipelines, logging activity, and producing basic reports.
• Strong working grasp of Microsoft Office products (e.g. Outlook, Excel, Word, PowerPoint) for communication, reporting, and presentations.

Communication & Organisation

• Excellent communication skills (verbal and written), with the ability to simplify complex solutions into clear business value.
• Strong organisational skills and disciplined use of CRM and sales tools to manage activity, pipeline, and forecasting.
• Able to work at pace, juggle multiple opportunities across a national territory, and prioritise effectively.

Desirable

• Experience selling asset-based or asset management software solutions, field service/maintenance software, fleet/vehicle, or equipment-related platforms.
• Familiarity with structured sales and modern outbound prospecting techniques (LinkedIn, video outreach, social selling, etc.).

• Competitive base salary with uncapped commission/bonus structure.
• Benefits: 20 days’ holiday including public holidays, company pension.
• Company car and reimbursement of business mileage/expenses in line with company policy.
• The opportunity to shape and grow a key sales function in a scaling SaaS business.
• Ongoing training and development, including product, industry, and sales skills.