Fleetway Vehicle Rental, founded in 1992, has steadily built a reputation for exceptional vehicle rental services in Gloucestershire and beyond. With over three decades of industry experience, Fleetway has grown and adapted to meet the evolving needs of its customers, with customer satisfaction at the core of every strategic decision. Today, Fleetway offers a comprehensive range of vehicles—including cars, light commercial vehicles, minibuses, and adaptable vehicles—catering to corporate and retail clients.
The company’s dedicated team takes pride in providing a best-in-class rental experience, consistently delivering excellent service with passion and attention to detail. As a British Vehicle Rental and Leasing Association (BVRLA) member and a United Rental Group licensee, Fleetway upholds the highest regulatory compliance standards. In line with its commitment to environmental responsibility, the company has invested in clean air zone vehicles and a growing selection of fully electric options, supporting customers who prioritise sustainability in their operations.
In this case study, we delve into Fleetway Vehicle Rental’s journey, showcasing the strategies, innovations, and customer-centric practices that have cemented its reputation as a trusted leader in vehicle rental solutions. We spoke with Sales Director Alison Philips and Managing Director Tony Philips to learn how Prohire has supported their efforts.
For over 20 years, the Fleetway team has used Prohire Software to provide tailored rental solutions that meet each client’s unique needs. As Alison shares, “listening to our customers was fundamental to the continual growth of the business.”
Implementing the Solution
Before implementing Prohire, Tony sought software to simplify the company’s rental system. Alison recalls that at this time, the team at Fleetway Vehicle Rental “handled the end-to-end rental management processes manually, which was extremely time-consuming and predominantly paper-based.”
A manual rental process can drastically impact a business’s efficiency. Sifting through filing cabinets full of paper rental agreements and filling each out by hand is time-consuming, taking valuable time away from critical business operations, and inefficient. Paper documents are prone to human error or loss, posing significant compliance risks.
Recognising the need for a significant change to enhance operations, Tony ultimately chose Prohire Software for its exceptional offerings, stating it was “due to their customer approachability, the system functionality, and their support teams.” This decision marked a pivotal moment in improving the overall efficiency of Fleetway’s rental processes.
Alison, too, highlighted Prohire’s “approach to [our] customer’s needs” and “customer service throughout their business” as particularly critical considerations in choosing Prohire Software over other solutions.
The support provided by Prohire’s Help Desk has been crucial throughout Fleetway Vehicle Rental’s implementation. Tony adds that the “process was simple; we were guided through every stage”.
At Prohire, we aim to provide bespoke training solutions; we can provide personalised training sessions to support your business needs. Tony particularly highlights the collaborative nature of training. “The whole team at Fleetway Vehicle Rental was fully involved in the implementation process, ensuring that their key challenges and ideas were taken into account throughout the process.”
Alison, too, emphasised this was a particular benefit, praising the support team for “encouraging the whole team to be involved in the onboarding process and valuing their input and feedback.”
Consistently Supporting Our Customers
Alison went on to praise the “continued support” of the support team throughout Fleetway’s journey with Prohire. Our support team is committed to helping our customers with their needs and sharing their wealth of knowledge and expertise. They aim to provide the best possible experience for all our clients, helping ensure their operations run smoothly no matter what issues arise. Alison highlights this constant interaction with clients as a crucial factor in Fleetway’s decision to remain with Prohire for so long, listing Prohire’s commitment to “providing regular tutorials and online sessions, sharing their future roadmaps, encouraging their customer’s input.”
Alison adds, “Prohire has consistently demonstrated how approachable they are and strive to support our companies’ individual needs, always seeking bespoke solutions for our customers and internally. Their approach is a “can-do” one. Their support team is proactive and ensures your needs and challenges are resolved swiftly and efficiently, providing solutions that we potentially may not have thought of ourselves.”
The latter is one of our core values at Prohire: innovation. We are committed to constantly seeking new ideas, technologies, and solutions to revolutionise the rental industry. We encourage creativity, open-mindedness, and a willingness to challenge the status quo. This mindset lets us stay ahead of the curve in such a competitive market. We seek continuous improvement, adapting to our client’s needs and ensuring they have the bespoke solutions they require to succeed.
Tony says that Prohire “listened to our requirements and offered solutions for our business needs. Their approach was not one size fits all.”
He said, “Over the years, as our business has evolved and adapted to our customers’ needs, Prohire has been a fundamental partner in supporting our business with their flexibility and ‘can-do’ approach.”
When asked which of Prohire’s key features has been the most beneficial, Alison again highlighted Prohire’s ability to adapt to our customers’ needs. In Fleetway’s case, Alison told us that Prohire has succeeded in “delivering bespoke reporting solutions to support our corporate customers’ requirements.”
This flexibility also means that Prohire can be adapted to fit your company’s existing structures. Alison found that “Prohire can link directly into our accounting software, streamlining our accounting efficiencies, which enhance our business processes and the customer journey.”
Alison adds, “Automating rental processes and procedures, streamlining and reducing manual intervention, bespoke customer solutions and improving efficiency” are additional key benefits.
Conclusion
When asked why she would recommend Prohire to other vehicle rental companies, Alison listed “Prohire’s approach to its customers and “their” customers’ bespoke rental requirements, ongoing support functions, and proactive approach to future enhancements.”
Alison recognises Prohire’s commitment to adapting to the needs of our customers, “treating each of [our] customers as individuals” and ensuring that we provide consistent support so that their journey with Prohire is as smooth as possible, whether this be “future developments, training modules or online support access.”
Finally, Alison adds that Prohire succeeds in “providing real-time information and technology, supporting their customers’ business efficiencies and cost savings.”
Our mission is to empower rental companies worldwide with innovative software solutions that streamline operations, maximise efficiency, and drive growth. We are committed to developing innovative tools and technology that simplify fleet management, optimise operations, and drive business growth. In doing so, we have become a trusted partner of Fleetway Vehicle Rental, and we look forward to continuing to support their growing business.
